SANTA MONICA TRAVEL & TOURISM

California’s famous LA beachside city is a top tourist destination for locals and international travelers alike. This tourism campaign and rebrand captures the laid-back vibes and warmth of the West Coast with sunny lifestyle photography and unique graphics, bringing the SoCal spirit to life in a memorable way.

scope of work:

CONCEPT, ART DIRECTION & DESIGN
DIGITAL / IDENTITY / OUT OF HOME / PRINT / SOCIAL / WEARABLES

agency:

RON FOTH ADVERTISING