CALIFORNIA ACADEMY OF SCIENCES

Gems + Minerals Unearthed

For Gems + Minerals Unearthed, raw minerals are paired with the objects they make possible—from Renaissance masterpieces to modern tech—to show just how much of our world starts below the surface. The result is a simple but striking reminder: what feels refined and familiar often begins as something far more raw.

scope of work:

CONCEPT, ART DIRECTION & DESIGN
DIGITAL / OUT OF HOME / PRINT / SOCIAL / VIDEO

agency:

RON FOTH ADVERTISING