CALIFORNIA ACADEMY OF SCIENCES

Welcome to the World of Bugs

Created in partnership with New Zealand filmmaker, producer, and screenwriter Peter Jackson’s Weta Workshop, Bugs brought a larger-than-life perspective to one of the smallest worlds. The cinematic campaign captured that sense of scale—driving strong visitation and earning “Best Integrated Campaign” at the IAAPA Brass Ring Awards.

scope of work:

CONCEPT, ART DIRECTION & DESIGN
DIGITAL / OUT OF HOME / PRINT / RADIO / SOCIAL / TV / VIDEO

agency:

RON FOTH ADVERTISING