CALIFORNIA ACADEMY OF SCIENCES

Skin: Camoflauge. Armor. Identity.

This campaign took on one of nature’s most complex subjects—something that can protect, attract, and shape identity all at once. The campaign extended across digital, print, radio, and outdoor, with “Generation Why” spots channeling a child’s curiosity to make it all feel a little more approachable.

scope of work:

CONCEPT, ART DIRECTION & DESIGN
DIGITAL / OUT OF HOME / PRINT / RADIO / SOCIAL / TV / VIDEO

agency:

RON FOTH ADVERTISING