STATE OF OHIO

Ohio is more than just a place on a map. It’s a place in people’s minds, and in their hearts. It’s the heart-shaped state, the heart of the heartland, and the home of heartwarming stories. This is a brand for all of Ohio, uniting all the things loved about this great state under one familiar phrase and new identity that both celebrates the past and positions Ohio for today, and tomorrow. The rebrand and campaign feature a comprehensive logo system, videos, and extensive social, digital, and out-of-home media, among other elements with integration across every department and agency throughout the state.

scope of work:

CONCEPT, ART DIRECTION & DESIGN
DIGITAL / EXPERIENTIAL / IDENTITY / INTERACTIVE / OUT OF HOME / PRINT / RADIO / SOCIAL / TV / VIDEO

agency:

RON FOTH ADVERTISING