5:01 BREW

5:01 Brew was built around a simple, instantly ownable idea: the best part of the day starts the minute work ends. In a crowded craft beer category full of loud labels and lookalike brands, the name, identity, and packaging turn “it’s five o’clock somewhere” into a complete brand world—part happy hour, part state of mind. The result is a brewery concept with a memorable hook, flexible visual system, and shelf presence designed to stand out before the first sip.

scope of work:

CONCEPT, ART DIRECTION & DESIGN
IDENTITY / NAMING / PACKAGING